How marketers connect with the connected customer.
A nice infographic on the connected customer, Generation C. Published by IBM.
Generation C isn’t a demographic, it describes today’s connected customers. They believe peer recommendations over marketing by almost 3 to 1. They’re transacting, sharing and browsing at work, at home and anytime in between through multiple devices. They expect customized experiences based on their personal preferences. And they have one perception of your brand that ebbs with every single interaction they have.
Generation C is you. It’s everyone. And we’re consuming, influencing and buying products, services and content 24/7.
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