How old is your Newsletter template? If more than 2 years, then you should think about a redesign but no matter how old it is, it should be optimized for mobile devices.
Litmus has published a report about the market share of email clients based on 323 million worldwide opened emails. Mobile is rising very fast!
For more details visit the original post here: Email Client Market Share
What does it mean for Email Marketers?
A Newsletter is not a web page! It should offer value and be easy to read “Everywhere”!
Readability over Design
Very important to get the most out of your email marketing campaigns!
How to build a responsive email design?
You may know or have seen more and more responsive web pages, which automatically resize to fit different screen resolutions. Many of them use CSS styles to do it and you can use the same method to make your email mobile friendly and responsive! Here is a guide by Justin Jordan @meladorri I found some time ago on Litmus: (Click on it to see the whole guide.)
Do you have another hot tips? Let me know…
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