Responsive and mobile friendly Email Design

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How old is your Newsletter template? If more than 2 years, then you should think about a redesign but no matter how old it is, it should be optimized for mobile devices.

Litmus has published a report about the market share of email clients based on 323 million worldwide opened emails. Mobile is rising very fast!

Email Client Market Share (by Litmus)

For more details visit the original post here: Email Client Market Share

What does it mean for Email Marketers?

A Newsletter is not a web page! It should offer value and be easy to read “Everywhere”!

Readability over Design

Very important to get the most out of your email marketing campaigns!

How to build a responsive email design?

You may know or have seen more and more responsive web pages, which automatically resize to fit different screen resolutions. Many of them use CSS styles to do it and you can use the same method to make your email mobile friendly and responsive! Here is a guide by Justin Jordan @meladorri I found some time ago on Litmus: (Click on it to see the whole guide.)

Responsive Email Design

Do you have another hot tips? Let me know…

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Ali Amir Mostofian

Digital Marketing Manager (Campaign and project -management) bei Orange Marketing
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  • Amazing stats. This 47% will be increased to 56% or more after 2014 as predicted by most strategists. And yes, I’m in that 80% list. 😉

    • Yes! Mobile is very important and I think it’s not really difficult to make an old newsletter mobile friendly! Email is not a website and much easier to handle… I’m in that 80% too 🙂

    • I second that. Even the rest 20% also not read but I want to mention one important thing here. Emails with the weekly offers of daily use products and eBooks get viral. I think you’ll agree with me on this.

    • This is the dream of all marketers, if their newsletters go viral and win more subscribers and generate more leads!

    • A good marketer always plan his strategy in such a way that it ends to generate potential leads. Newsletters are a great resource to help in it.

    • And this will always happen in a perfect world :-)… Yes, the goal of all marketing campaigns and activities is to generate leads, trust, traffic and sale… Newsletter is still one of the strongest marketing channel with the highest ROI!

    • Exactly. We can write more on this topic to help out the industry. 🙂 What do you say?

    • Yes! Count me in… should we write an article togehter about this? What are your experiences with email marketing and newsletters at Cloudways?

    • Yes why not. Lets sit and decide. And at Cloudways, email marketing and newsletters are a good resource of generating leads, traffic and worth of our projects. We receive great response within hours. We follow the responsive and mobile friendly email design.

    • Ok, I’ll contact you via email… maybe we can do a hangout and do some brainstorming…

    • Perfect. Lets do it. 🙂

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