Since 2012 I use Facebook Ads frequently for my own business and my clients for different campaigns with different goals. What I have learned is that the different ads do not always deliver the results that they should or Facebook promises they would!
Facebook offers special Ads for different objectives but Photo Ads are the must powerful with much better results.
We all know that even if you post frequently, you’ll need to pay something to get noticed by your existing fans and win some new. Facebook is a company and they need to earn money too 🙂 Therefore you’ll need Facebook Ads from time to time! This you should know and never forget!
Photo Ads are the best types to gather more attention. This is fact! Let me share with you my own experiences with Facebook Ads…
Usually if you want more (relevant) Fans you create this Ad:
Facebook Page like ad
This is what Facebook recommends, if you want to get more Likes for your Page but my experiences were not really good with it! Let me tell you why…
You can do what you want but these Ads will still look and feel like “Ads” and the point is: People don’t like to see Ads on Facebook! They want to see amazing stories and this is why standard Ads will never work on Facebook. If you try to use the advertising language on Facebook, you will fail. You can use it on LinkedIn and also on Google+ but Facebook is different. I don’t want to say that “Page like ad” will never work but I’ve used them many times and wouldn’t recommend them… Very different are these two Ads:
Facebook Page post link ad: Drive clicks to your website
Facebook Page post photo ad: Drive awareness and engagement of your message with an image
What they do is to tell stories and not just begging for “Likes”! You can use bigger images and/or forward them to a landing page with special offers or interesting contents. Most interesting side effect that I could realize was that these two Ads have also brought more Fans for the Facebook pages!
Facebook Event Ads
Oh, how much I have tried them but… will never use them again, because they are really not that effective and you’ll lose only your money and marketing budget! I mean who really cares about Event Ads? They look like “Ads” and again: NO!
If you want to promote an Event on Facebook… I’m not a friend of it but if you like… you should better use “Page post photo ad” with a link to the event page. This works much better!
Video works sometimes better than a photo! If you have some cool videos of your products or your company, then you should definitely try “Page post video ad”
Facebook Page post video ad: Drive awareness and engagement of your message with a video
Up to 1 GB, 16:9 aspect ratio and with 1080 resolution – You can create amazing Videos in very good quality!
My takeaway for you:
- Forget “Page like ad”
- Don’t pay money for TEXT only Ads
- Forget Ads on “Right Side of Facebook”
- Use Ads only in News Feed (Desktop/Mobile)
- Try these 3 Ads for better results:
Page post link ad, Page post photo ad, Page post video ad
Facebook is not a subway station where you can put a billboard! You have to provide interesting stories! Of course you can and should use Facebook for B2B but on a personal level! B2B marketers should learn to act and behave more like B2C on Facebook.
One last thing, you should try and test different Ads on Facebook to see which yield better results for you, your business and for your customers.
For more information about Facebook Ads visit this page: Facebook Ads
Do you have another ideas? Have you had other experiences? Let’s talk! Use the comment section below…
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